We design sales incentive programs that give your entire team motivation to perform at their best, while giving you the visibility and reporting to know exactly what's working.
From standout individuals to a high-performing team
Every sales team has individuals who consistently deliver. The opportunity lies in building the conditions that allow more of your team to perform at that level, more of the time.
Well-structured sales incentive programs do exactly that. By recognizing the right behaviors, rewarding progress at every level, and making performance visible across the team, you create an environment where consistent high performance becomes the norm rather than the exception.
Working with us
Discover
We start by understanding your business: your goals, your audience, your current challenges, and what success looks like for you.
Design
We build the program structure, reward framework, and communication approach that fits your business. Not a template; a solution.
Launch
We set up the platform, onboard your team, and manage the go-live process so everything runs from day one.
Manage and optimize
If needed, we handle the ongoing management, including reporting, communications, reward fulfillment, and continuous improvement, so you don't have to carry it alone.
Enable a culture of consistent sales performance
Effective sales incentive programs do more than reward revenue. They reward the specific behaviors that lead to revenue: the activities, conversations, and decisions that your business needs more of. We design programs that connect individual and team performance to the outcomes that matter most to your business.
Performance tiers and targets
We structure programs around meaningful milestones that stretch performance at every level of your team, not just the top. Tiered targets give every rep a realistic path to reward, which drives broader engagement and more consistent output across the board.
Behavior-based reward design
We build programs that also reward the activities that drive revenue – new business activity, product mix, customer retention, and training completion. This gives you earlier visibility into performance trends and more levers to influence outcomes.
Recognition and visibility
Our programs incorporate leaderboards, milestone recognition, and team communications that make performance visible and create a culture of healthy competition and shared achievement.
Reporting and program intelligence
Every program includes structured reporting that tells you what activities are driving results, and where the gaps are. Our clients use this data to coach more effectively, forecast more accurately, and make better decisions about where to invest their sales effort.
What our sales incentive programs deliver
Stronger performance across the whole team
Well-designed programs lift performance across every tier, not just at the top. Our clients consistently find that broader participation in incentive programs leads to more consistent revenue delivery across their teams.
Greater visibility into what drives results
Reporting built into the program gives sales leaders a clearer picture of the activities and behaviors that actually predict performance. That visibility makes coaching more targeted and planning more reliable.
Improved retention of high-value sales talent
Sales incentive programs that recognize effort and progress, not just results, tend to retain the people who have the most potential.
A program your team actually engages with
The best incentive program is one that keeps your people engaged. We design for ongoing incentive, with regular communications, live leaderboards, and reward mechanics that keep your team focused on the right activities throughout the year.
Powered by Kademi
Our sales incentive programs run on Kademi, a purpose-built incentive management platform that gives your team real-time visibility into their points and progress, and gives you the reporting infrastructure to track performance.
As certified Kademi specialists, we handle the implementation, configuration, and ongoing management, so you get the benefits of enterprise-grade technology without the complexity of managing it yourself.
Build a sales incentive program with measurable ROI
Talk to our team about designing a program with the right strategy, the right technology, and the right support from day one.
Frequently asked questions
A sales incentive program is a structured approach to motivating and rewarding your sales team for the behaviors and outcomes that drive business growth. Programs typically include performance targets, tiered rewards, recognition mechanics, and reporting tools that give leaders visibility into individual and team performance.
Commission structures reward outcomes, typically revenue. Sales incentive programs reward a broader range of behaviors, such as activity levels, product mix, customer retention, training completion, and other leading indicators that predict revenue performance. This gives you more ways to influence results and more visibility into what's actually driving your numbers.
Most programs are designed, configured, and launched within four to eight weeks. The timeline depends on the complexity of your team structure, the number of reward mechanics involved, and how quickly we can align on program goals. We'll give you a clear timeline in your discovery call.
Yes. We regularly work with businesses that have both internal sales teams and channel or distribution partners. We design each program with clear structural separation so that reward mechanics and communications are appropriate for each audience. See our channel incentive programs page for more on how we approach indirect sales.
-
What is a sales incentive program?
A sales incentive program is a structured approach to motivating and rewarding your sales team for the behaviors and outcomes that drive business growth. Programs typically include performance targets, tiered rewards, recognition mechanics, and reporting tools that give leaders visibility into individual and team performance.
-
How are sales incentive programs different from standard commission structures?
Commission structures reward outcomes, typically revenue. Sales incentive programs reward a broader range of behaviors, such as activity levels, product mix, customer retention, training completion, and other leading indicators that predict revenue performance. This gives you more ways to influence results and more visibility into what's actually driving your numbers.
-
How long does it take to design and launch a sales incentive program?
Most programs are designed, configured, and launched within four to eight weeks. The timeline depends on the complexity of your team structure, the number of reward mechanics involved, and how quickly we can align on program goals. We'll give you a clear timeline in your discovery call.
-
Can you design programs for businesses with both direct and indirect sales teams?
Yes. We regularly work with businesses that have both internal sales teams and channel or distribution partners. We design each program with clear structural separation so that reward mechanics and communications are appropriate for each audience. See our channel incentive programs page for more on how we approach indirect sales.
2026 Incentive Consulting. All rights reserved