Most incentive programs are built around a platform. Ours are built around your business.
We design, manage, and optimize incentive programs that change behavior, deepen loyalty, and deliver outcomes you can measure, with expert consulting at every step.
Incentive program strategy, design & management
The right technology platform is only the starting point. What drives long-term results is having a dedicated team who spots opportunities, manages the details, and has the flexibility to evolve your program as your business grows.
Program design and strategy
built around your specific business objectives.
Reward and recognition architecture
flexible enough to work for any industry or audience.
Platform implementation and management
so your team doesn't have to figure it out alone.
Reporting and ROI tracking
giving you the data to justify investment and optimize over time.
Communication and engagement
turning your program into an active marketing and retention channel.
We work with B2B businesses to create incentive programs that motivate the right people, whether that's your sales team, your channel partners, your trade customers, or your distribution network.
Sales incentive programs
Motivate your internal sales team with programs that reward the behaviors that drive revenue, not just the results.
Channel incentive programs
Drive performance across your indirect sales ecosystem: distributors, dealers, partners, and resellers.
Employee incentive programs
Recognize and reward your workforce in ways that build engagement, reduce turnover, and reinforce your culture.
B2B loyalty programs
Build long-term loyalty with trade customers and business partners through programs that reward ongoing commitment.
A well-run incentive program will become a strategic asset for your business
Increased revenue and share of wallet
Customers who trust your program consolidate their spending with you. Competitors become less attractive not on price, but on relationship.
Customer and partner retention
The points, the experience, and the ongoing relationship create loyalty that's genuinely difficult for a competitor to replicate.
Sales and behavioral intelligence
The right program tells you what customers are looking at, what they're close to redeeming, and what's driving engagement. That intelligence feeds directly into your sales conversations.
Internal confidence and buy-in
Well-run programs give your team the confidence to present more consistently, give new customers a reason to enroll, and give leadership the visibility they need to keep investing.
Working with us
Discover
We start by understanding your business: your goals, your audience, your current challenges, and what success looks like for you.
Design
We build the program structure, reward framework, and communication approach that fits your business. Not a template; a solution.
Launch
We set up the platform, onboard your team, and manage the go-live process so everything runs from day one.
Manage and optimize
If needed, we handle the ongoing management, including reporting, communications, reward fulfillment, and continuous improvement, so you don't have to carry it alone.
Incentive insight, backed by powerful technology
We build and manage programs on Kademi, a leading incentive management platform. Kademi gives our clients flexibility, real-time reporting, engagement tools, and reward options that scales with their business.
As certified Kademi specialists, we handle the implementation, configuration, and ongoing management, so you get the benefits of enterprise-grade technology without the complexity of managing it yourself.
An incentive program should be one of your most measurable investments
Talk to our team about designing a program with clear outcomes, robust reporting, and the flexibility to grow with your business.
Frequently asked questions
An incentive program is a structured approach to motivating a specific audience — sales teams, channel partners, trade customers, or employees — to take actions that support your business goals. Programs typically combine rewards, recognition, communications, and data tracking to drive and measure behavior change.
Incentive programs are typically designed to drive specific behaviors, such as hitting a sales target, completing training, launching a new product. Loyalty programs are designed to reward ongoing purchasing and deepen long-term relationships over time. In practice, many B2B programs incorporate elements of both. We can help you determine which approach, or what combination, is right for your objectives.
Most programs can be designed, configured, and launched within four to eight weeks, depending on complexity. The more clearly defined your goals and audience, the faster we can move. We'll give you a clear timeline in your discovery call.
No. We work with mid-market and growth-stage businesses across a range of industries. Our approach is deliberately non-corporate; we're built to be responsive and flexible in a way that larger vendors can't be. If you're running a B2B business and you need a program that actually works, we're a good fit.
We work across retail trade networks, broker networks, dealer and distribution networks, health and wellness, building and construction supply, and technology channel environments. See our Industries pages for more detail on how we approach each sector.
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What is an incentive program?
An incentive program is a structured approach to motivating a specific audience — sales teams, channel partners, trade customers, or employees — to take actions that support your business goals. Programs typically combine rewards, recognition, communications, and data tracking to drive and measure behavior change.
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What's the difference between an incentive program and a loyalty program?
Incentive programs are typically designed to drive specific behaviors, such as hitting a sales target, completing training, launching a new product. Loyalty programs are designed to reward ongoing purchasing and deepen long-term relationships over time. In practice, many B2B programs incorporate elements of both. We can help you determine which approach, or what combination, is right for your objectives.
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How long does it take to launch an incentive program?
Most programs can be designed, configured, and launched within four to eight weeks, depending on complexity. The more clearly defined your goals and audience, the faster we can move. We'll give you a clear timeline in your discovery call.
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Do you only work with large enterprises?
No. We work with mid-market and growth-stage businesses across a range of industries. Our approach is deliberately non-corporate; we're built to be responsive and flexible in a way that larger vendors can't be. If you're running a B2B business and you need a program that actually works, we're a good fit.
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What industries do you work with?
We work across retail trade networks, broker networks, dealer and distribution networks, health and wellness, building and construction supply, and technology channel environments. See our Industries pages for more detail on how we approach each sector.
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