We design incentive programs for brands and suppliers that sell through retail networks, helping you motivate trade partners, store groups, and franchise operators to prioritize your products and grow their performance with your brand.
Incentive programs built for the complexity of retail trade
Retail trade relationships span multiple layers: brands, distributors, store groups, franchises, and in-store staff. We design programs that motivate at the right level across your network, with structured reporting that tells you who is performing, what is driving results, and where the opportunities are. Our programs are built specifically for B2B retail environments, not consumer loyalty schemes.
Incentive programs for every layer of your retail network
Trade partner and stockist loyalty programs
Reward trade customers for their ongoing purchasing commitment, encourage them to consolidate their spend with your brand, and give them a program that makes your relationship genuinely worth maintaining.
Store group and franchise incentives
Drive consistent performance across multi-location networks with tiered reward structures, recognition programs, and communications that work at both the network and individual store level.
Sales staff and floor-level incentives
Motivate the people who interact with your product every day, from in-store staff to category managers, with incentives that reward product knowledge, sell-through performance, and brand advocacy.
Channel communications and engagement
We manage regular program communications that keep your brand visible across the network, from EDMs and product updates to competition announcements and reward reminders.
Designed around your channel, managed on your behalf
Retail trade incentive programs require ongoing management to stay effective. We handle the design, the technology, the reward fulfillment, and the reporting, so you have a program that runs reliably and generates the commercial outcomes you need without adding operational overhead to your team.
Give your network a reason to prioritize your products
Talk to our team about designing a retail incentive program that drives performance across your trade channel.
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